While I was at Equifax Workforce Solutions, the appetite for proto-personas grew a pace that was unsustainable for an individual to meet. In order to meet the needs of our internal customers, I worked in partnership with a UX Developer who was part of the Digital Strategy group of which I was a member. The…

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In mid-2020, while working at Equifax Workforce Solutions, I was charged with leading an end-to-end project to develop a sales enablement tool. The summary requirements for this solution were that it would be available via a web view to the sales team, and they would be able to generate a sales quote on-demand for live…

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While working as the Digital Experience Director and as a UX consultant at 1904 Labs, I was often tasked with working on “pursuits” – jobs where we were trying to win the business by demonstrating our understanding of the client problem and proposing how we could approach a solution. The design below was created as…

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One of the projects I worked on at Reckitt was the introduction of a new oral rehydration solution called Nutrivolve. The project began prior to my employment at Reckitt. I was invited to advise on the project after we had some disappointing creative results from our creative vendor. The design below represents a home page…

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At Enfamil, customers typically time-out after their child reaches a certain age – typically toddlerhood. The customer data platform incurs a cost for every record maintained, and over time, as many accounts are unused, they create a great cost burden. We have the ability to offload these accounts, and reactivate them later if they return…

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