Nutrivolve: Home Page Design

One of the projects I worked on at Reckitt was the introduction of a new oral rehydration solution called Nutrivolve. The project began prior to my employment at Reckitt. I was invited to advise on the project after we had some disappointing creative results from our creative vendor.

The design below represents a home page design I produced to help drive the creative work in a more engaging direction. Some new capabilities were used in the creation of this artifact, such as the generative AI used to create the fruit splashes behind each of the product cards for the flavors.