Enfamil: Email Preference Research Study

In this research study, the brand needed to understand the audience preference for one sweepstakes offer versus another. Limited audience live testing was already in progress, and the brand wanted to add qualitative data to get a well-rounded picture. The test consisted of three sets of 10 respondents.

Group 1 was asked to compare both emails side-by-side
Group 2 was only shown email 1
Group 3 was only shown email 2

We then compared the results of the individual tests against the control group to see if the sentiment matched up. The insights and recommendations were then provided to the marketing automation group for the brand team so they could proceed with placing the sweepstakes email with the higher likelihood of success into production. The full test plan, including artifacts and insights can be seen in the image carousel below.