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Equifax: Buyer & User Personas

When I arrived at Equifax Workforce Solutions, one of the first questions I asked was, “Who are we helping?” I wanted to review any personas we had so I could understand our customers and hit the ground running learning how I could help build experiences that worked for those customers. Unfortunately, there were no personas…

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CalenTrio: User Personas

CalenTrio Calendar is a project from a private client, currently under development which aims to help neurodivergent people with time blindness have a more effective view of their calendar. The hypothesis is that seeing your calendar in a forced three-column view – tomorrow, next week, and today – will put the most critical calendar information…

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