During my time at Equifax Workforce Solutions, one of the key wins I had was successfully implementing a persona-driven UX culture. Part of that success involved identifying the need to document our customers’ journeys when using our B2B HR solutions. The journeys below are a couple examples of the journey work we conducted in partnership…

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Early in 2019 at Equifax Workforce Solutions, we were working on a solution to rapidly onboard customers into our I9 solution. We had done the work of understanding our users from a persona standpoint, and we understood their pain points from our journey map work. However, we needed to plan how we wanted to design the…

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